Tag Archives: Social Media

Whatever you do, don’t be SMARMY


You may be asking yourself, what is SMARMY? Well it’s one of my new favorite words. Not only is it useful to understand a behavior, but it is also fun to say. Let’s say it together SMARMY.

This is really a cautionary tale for everyone. You may be in a job which requires you to attend endless functions, many times on task to make connection with an individual who represents a business you want to connect with, or a business you are asking for a donation from. Either way endless networking, schmoozing and socializing may cause you to put on a false front or be SMARMY.

Our good friends at Merriam-Webster have defined SMARMY

behaving in a way that seems polite, kind, or pleasing but is not genuine or believable

So it would suffice to say – SMARMY is the opposite of genuine. In this age of connectivity, it is easy to disconnect and be superficial providing a false front of what you think people want to see, read or hear.

Be bona fide and you will no doubt attract the same. JUST SAY NO TO SMARMY 🙂


What is your forte, niche, the thing you excel at?


Are you trying to be all things to all people when the thing you should really be focusing on is your forte, your niche, your super awesomeness!

I’m a firm believer that in the theory that people only do their best at things they truly enjoy. It is difficult to excel at something you don’t enjoy. – Jack Nicklaus

Maybe you are still trying to figure out what your niche is. Maybe you’d rather do it all than focus on your best assets, your proven successes. When I first set up my business, I believed I had to offer the moon. In reality there are things I just don’t do or don’t care to do. There are things that I may be good at, but not fabulous.

Focus on the Fabulous- Lynn Van Meter

Over the past several years I can honestly say, I am doing just that. In a massive overhaul of all of my branding, marketing, and retooling of all things printed and digital, I will be rolling out a very nichey list of services. I will not be serving up the whole enchilada, but an a la cart menu of professional services bound to entice and produce results. I will collaborate on services which are not my specialty with those who have the same mindset

If you are the best in your forte, we need to have a conversation. I am looking for the best

web designers, print media specialists, graphic designers, photographers, and that’s just the beginning

Don’t waste another minute on doing something you don’t enjoy or you can’t offer the best of the best to your clients. It’s okay to say no. Say yes to the things your are skilled at. Be the best in your niche of business. Be a guru.

This above all: to thine own self be true – Shakespeare

Why I Tweet


I have a confession to make. I am not a big social network junkie. I only recently became interested in Twitter.

Why do I Tweet?

1. Infographics – I love them! Seriously! Infographics designed with creative imagery and colors chalked full of information are amazing! I tweet them because I find the information useful and relevant. Although I am known to post a silly infographic from time to time.

2. Education – While many people are gleaning their resources and searching the internet for relevant content, I benefit from their great research. Thanks for sharing.

3. Connectivity – Malcolm Gladwell

If you haven’t read this book – you need to! You will begin to view your followers differently. You will also follow differently. Don’t be alarmed but I actually call people I’ve connected with on twitter. Who wants to be limited to 140 characters – I have unlimited minutes.

I am always appreciative when people respond to my tweets.

Tweetfully yours,