Are you trying to be all things to all people when the thing you should really be focusing on is your forte, your niche, your super awesomeness!
I’m a firm believer that in the theory that people only do their best at things they truly enjoy. It is difficult to excel at something you don’t enjoy. – Jack Nicklaus
Maybe you are still trying to figure out what your niche is. Maybe you’d rather do it all than focus on your best assets, your proven successes. When I first set up my business, I believed I had to offer the moon. In reality there are things I just don’t do or don’t care to do. There are things that I may be good at, but not fabulous.
Focus on the Fabulous- Lynn Van Meter
Over the past several years I can honestly say, I am doing just that. In a massive overhaul of all of my branding, marketing, and retooling of all things printed and digital, I will be rolling out a very nichey list of services. I will not be serving up the whole enchilada, but an a la cart menu of professional services bound to entice and produce results. I will collaborate on services which are not my specialty with those who have the same mindset
If you are the best in your forte, we need to have a conversation. I am looking for the best
web designers, print media specialists, graphic designers, photographers, and that’s just the beginning
Don’t waste another minute on doing something you don’t enjoy or you can’t offer the best of the best to your clients. It’s okay to say no. Say yes to the things your are skilled at. Be the best in your niche of business. Be a guru.
This above all: to thine own self be true – Shakespeare