Why I Tweet


I have a confession to make. I am not a big social network junkie. I only recently became interested in Twitter.

Why do I Tweet?

1. Infographics – I love them! Seriously! Infographics designed with creative imagery and colors chalked full of information are amazing! I tweet them because I find the information useful and relevant. Although I am known to post a silly infographic from time to time.

2. Education – While many people are gleaning their resources and searching the internet for relevant content, I benefit from their great research. Thanks for sharing.

3. Connectivity – Malcolm Gladwell

If you haven’t read this book – you need to! You will begin to view your followers differently. You will also follow differently. Don’t be alarmed but I actually call people I’ve connected with on twitter. Who wants to be limited to 140 characters – I have unlimited minutes.

I am always appreciative when people respond to my tweets.

Tweetfully yours,



5 Ways to Network More Effectively


Do you find yourself attending networking groups over and over again with nothing to show for it?  Oh sure you’re meeting people, exchanging cards and maybe even connecting on Facebook or Twitter.  But are you wasting your time?

1.  Do the math.  How much are you spending at each networking event?  Add up your time, your expense for a meals or drinks, and additional costs associated with the group.  If you have been attending the same group for more than 3 months and don’t have a new client or customer to show for it, it’s time to move on.

2. Do follow-up.  Email the people you met at a networking event and offer an opportunity to connect again.  It’s amazing how many people miss this.  At a recent event for one of my clients, over 50 people attended.  Only one of those 50 followed up with an email.  What’s the point of gathering contact information if you don’t do anything with it.

3. Do not talk too much. Have you ever met someone who won’t shut up.  They seem to be talking at you and not to you.  Don’t be that person!  If you are, people will start to avoid you like the plague.

4. Do Listen.  Did you know that the word silent can be made from the word listen?  Coincidence? I think not.  How will you ever learn what your potential client or customer wants or needs if you are not actively listening to what they are saying.

5. Do ask questions.  I have said many times “networking is like dating”.  You have to get to know the person.  What better way to do that than ask questions?  You should also jot down notes after your conversation to refer back to.

Time really is money, so don’t waste it.

Why physicians need to market themselves


Are you interested in growing your medical practice?

Well if you are a new physician right out of residency or an established physician who has experienced a decline in new patients, this blog’s for you.

It’s amazing to me how much time and energy our political candidates invest in traveling the country and meeting people and shaking hands.  Why is this still done?  Because its effective!

The same holds true for physicians.  Of course the area you will be traveling is your geographical service area for your patients.  How do you do this? Simple.

  • Sign up and attend every health fair held in your community or hosted by the hospitals where you have privileges (for one year – then evaluate which ones you will attend the following year)
  • Brand your business – make sure all your marketing collateral is consistent (put a professional picture of yourself on your business card)
  • Consider giveaways (promotional products) that make sense for your specialty (let that be your trademarked item)
  • Offer free educational seminars at your office and invite the public
  • Join your local chamber of commerce and get to know business leaders in your community
  • Play an active role in a local charity
  • Develop relationships with other physicians who may be good referral sources (drop bagels or doughnuts or bagels by their office every now and then)
  • Hire a marketing consultant to handle all of your marketing both on and offline

It works!  People like to be able to meet a physician, and have a conversation outside the exam room.  It’s about getting to know people.

Advertising is like a hurricane


I have been transfixed by the colorful satellite images of Hurricane Issac over the past few days, much to the dismay of my many Facebook friends, due mostly to my excessive posting of said images, like the one below.  I digress….

Watching Issac meander its way methodically past the west coast of Florida, it causes me to think about advertising.

The hurricane starts as a small movement, slowly gaining in size and strength, not to dissimilar to an advertising campaign.

Promotion of a product begins gaining attention and interest.  Successful ad campaigns are like the perfect storm creating a broader reach while generating energy and excitement.

If you’re lucky your ad campaign will achieve a “CAT 5” status.

I also like the mindset of how people actually get ready for a hurricane. Hope for the best and prepare for the worst, another advertising truism.

“Hurricane” Advertising – Get Swept Up In The Excitement!!

Online/Offline Marketing


The Republican National Convention isn’t the only show coming to Tampa!

Do you want to grow your business and make it more profitable utilizing online/offline marketing?

Enter this date on your calendar, August 6th, 2012 from 6:00 PM to 9:00 PM (ET)

Greater Tampa Association of Realtors® Auditorium
2918 W Kennedy Ave
Tampa, FL 33609

I am honored to present my success strategies for offline or face to face marketing.  With out a doubt, it’s still the most effective form of communication. And it can be fun! It’s time to get out of the office, from behind the screen and get real, up close, in person to make new contacts and stay connected both online and offline.



Mike Mueller Mike Mueller is a former Mortgage Banker, Mortgage Broker turned “Tech Geek” who specializes in Social Media. He is a nationally recognized builder of engaging Custom Facebook Business Pages and WordPress blogs.

Mike writes AreWeConnected.com, a blog dealing with social media and technology. He publishes articles in the San Francisco Examiner and the BusinessWeek Exchange. AreWeConnected is listed in Alltop and ranked by AdAge. He has been interviewed and quoted in articles for BankRate, Scripps, the San Jose Mercury News and others, (including the front page of The Wall Street Journal for writing mortgage related Haikus).

Cyndee Haydon is a straight talking full time Realtor® with Charles Rutenberg Realty, Inc, in Clearwater Florida specializing in the “bluest backyards”. She uses technology especially video to leverage the ability to connect with their ideal clients. They have successfully grown their real estate business 356% over the last 4 years.http://www.sandbarstosunsets.com/

Craig Grant, “The Real Estate Tech Guru”, is one of the TOP Technology and Marketing Instructors around delivering over 100 speaking engagements to over 5000 REALTORS each year. As his motto, “Advanced Real Estate Technology Instruction at a Pre-K Level” states his job is to make the confusing world of technology EASY and FUN for everyone! Craig was the 2011 Chairman of Education & Technology for Florida REALTORS®, Member of their GRI Task Force, member of REEA & a Top Technology & Marketing Consultant for REALTORS®. http://www.reti.ws/Craig_Grant/

Jeremy Blanton is originally from Reading, PA and moved to Myrtle Beach, SC in 1998 after graduating from high school. Shortly after moving to the area, he attended Coastal Carolina University where he graduated in Business Management.
He is excited to help advise you about how to increase your online presence through the use of the various social media platforms.

Lynn Van Meter, is the CEO, Owner of Fiddlehead Marketing Advertising Public Relations, located in Spring Hill, Florida. She holds a Master’s in Business Administration, and a BA in Public Relations. In addition to developing marketing & advertising campaigns for businesses, her niche and passion is face-to-face marketing, spreading the news about businesses by shaking hands and engaging in conversation. www.fiddlehead-mktg.com

Branded or Stranded


What are you doing to enhance your business brand?  Your logo, your website, your marketing collateral.  Is your brand in keeping with the times?  Is it recognizable, descriptive, or memorable?

Is your brand over 10 years old?  Is the look of your brand dated?  Maybe it’s time to re-brand your business….a business look makeover if you will.

Better to be branded than stranded with a brand that isn’t working for you.  Not sure if you need to re-brand?

Direct me to your website, tell me a bit about your business.  I will provide you a free brand assessment.



Recently I was conducting a Focus Group on re-branding. During our session, one attendee commented he has stopped going to trade shows.  He is using You Tube to promote his products.

Interestingly enough the value of the spoken word is still a very powerful force!  Technology gives you the opportunity to really be seen and heard.  Of course what you say still has to be relevant, meaningful and believable.

I am curious to learn how many followers of this blog are using You Tube to promote their business.  I want to hear about it from you and see it on the “tube” which is really ironic if you really think about it.

If you have a You Tube Video please include the link in your post – if possible.

Totally Tubular!