Category Archives: Better Business

Whatever you do, don’t be SMARMY

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You may be asking yourself, what is SMARMY? Well it’s one of my new favorite words. Not only is it useful to understand a behavior, but it is also fun to say. Let’s say it together SMARMY.

This is really a cautionary tale for everyone. You may be in a job which requires you to attend endless functions, many times on task to make connection with an individual who represents a business you want to connect with, or a business you are asking for a donation from. Either way endless networking, schmoozing and socializing may cause you to put on a false front or be SMARMY.

Our good friends at Merriam-Webster have defined SMARMY

behaving in a way that seems polite, kind, or pleasing but is not genuine or believable

So it would suffice to say – SMARMY is the opposite of genuine. In this age of connectivity, it is easy to disconnect and be superficial providing a false front of what you think people want to see, read or hear.

Be bona fide and you will no doubt attract the same. JUST SAY NO TO SMARMY 🙂

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What is your forte, niche, the thing you excel at?

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Are you trying to be all things to all people when the thing you should really be focusing on is your forte, your niche, your super awesomeness!

I’m a firm believer that in the theory that people only do their best at things they truly enjoy. It is difficult to excel at something you don’t enjoy. – Jack Nicklaus

Maybe you are still trying to figure out what your niche is. Maybe you’d rather do it all than focus on your best assets, your proven successes. When I first set up my business, I believed I had to offer the moon. In reality there are things I just don’t do or don’t care to do. There are things that I may be good at, but not fabulous.

Focus on the Fabulous- Lynn Van Meter

Over the past several years I can honestly say, I am doing just that. In a massive overhaul of all of my branding, marketing, and retooling of all things printed and digital, I will be rolling out a very nichey list of services. I will not be serving up the whole enchilada, but an a la cart menu of professional services bound to entice and produce results. I will collaborate on services which are not my specialty with those who have the same mindset

If you are the best in your forte, we need to have a conversation. I am looking for the best

web designers, print media specialists, graphic designers, photographers, and that’s just the beginning

Don’t waste another minute on doing something you don’t enjoy or you can’t offer the best of the best to your clients. It’s okay to say no. Say yes to the things your are skilled at. Be the best in your niche of business. Be a guru.

This above all: to thine own self be true – Shakespeare

Three stupid mistakes killing your business that are so obvious, you’ll feel like an idiot after you read this! You can thank me now!

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So you’ve worked hard for years to build a thriving business.  Your business has a great reputation and they tell their friends about your business.  Then it happens…. customers start leaving, maybe so gradually you don’t even notice.  YOU SHOULD NOTICE!

Dollar for dollar it’s much cheaper to retain an existing customer then attract a new one.

Killer #1 – Your front office staff is rude.  – no explanation needed

Killer #2 – Your establishment looks worn or visibly dirty. – paint is cheap, no one wants to eat or visit a medical office that is gross!

Killer #3 – You ignore #1 & #2

This is not rocket science.  Daily I hear of customers leaving other offices in search of a better one and it’s not because of the end service they are unsatisfied with.  It’s the obvious stuff.  Don’t be stupid – you’re smarter than that!

Are you ready to be successful?

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Talent alone won’t make you a success. Neither will being in the right place at the right time, unless you are ready. The most important question is: Are your ready?
Johnny Carson

Top Ten List

1. Be early

Tardiness often robs us opportunity, and the dispatch of our forces.
Machiavelli, Niccolo

2. Be prepared

Before everything else, getting ready is the secret to success.
Henry Ford

3. Be pragmatic

Some people are pragmatists, taking things as they come and making the best of the choices available. Some people are idealists, standing for principle and refusing to compromise. And some people just act on any whim that enters their heads. I pragmatically turn my whims into principles.
Bill Watterson

4. Be enthusiastic

Enthusiasm is not the same as just being excited. One gets excited about going on a roller coaster. One becomes enthusiastic about creating and building a roller coaster.
Bo Bennett

5. Be diligent

I never could have done what I have done without the habits of punctuality, order, and diligence, without the determination to concentrate myself on one subject at a time.
Charles Dickens

6. Be relevant

Quality, relevant content can’t be spotted by an algorithm. You can’t subscribe to it. You need people – actual human beings – to create or curate it.
Kristina Halvorson

7. Be committed

There are only two options regarding commitment. You’re either in or out. There is no such thing as life in-between.
Pat Riley

8. Be polite

One of the greatest victories you can gain over someone is to beat him at politeness.
Josh Billings

9. Be an ally

There’s nothing worse than finding yourself in a situation, a very demanding piece of work, and knowing that you’re not a true ally to the person who’s in charge of all that.
Daniel Day-Lewis

10. Be genuine

Bottom line: if you show a genuine interest in learning about how others became successful, you can open up a world of opportunities.
Armstrong Williams

Branded or Stranded

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What are you doing to enhance your business brand?  Your logo, your website, your marketing collateral.  Is your brand in keeping with the times?  Is it recognizable, descriptive, or memorable?

Is your brand over 10 years old?  Is the look of your brand dated?  Maybe it’s time to re-brand your business….a business look makeover if you will.

Better to be branded than stranded with a brand that isn’t working for you.  Not sure if you need to re-brand?

Direct me to your website, tell me a bit about your business.  I will provide you a free brand assessment.

Oh for the love of guacamole!

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You either love or despise the green goo that tends to appear on your plate when ordering at your favorite Mexican restaurant.

I happen to love guacamole! It is what makes a fajita fabulous, tacos tasty, or burritos beautiful? Well you get my point. If you love it, it makes your meal much more appealing and just downright yummy!

So what does this really have to do with anything?

Guacamole is not the meal it is the bonus. Like the lemon in your water or the cherry on your sundae – part of the whole.

What’s the guacamole in your business? What’s the added part making you stand out from the rest? Is it your unparalleled customer service? Maybe the freebies you offer to your clients or customers?

Whatever your guacamole, don’t forget it.