I have been transfixed by the colorful satellite images of Hurricane Issac over the past few days, much to the dismay of my many Facebook friends, due mostly to my excessive posting of said images, like the one below. I digress….
Watching Issac meander its way methodically past the west coast of Florida, it causes me to think about advertising.
The hurricane starts as a small movement, slowly gaining in size and strength, not to dissimilar to an advertising campaign.
Promotion of a product begins gaining attention and interest. Successful ad campaigns are like the perfect storm creating a broader reach while generating energy and excitement.
If you’re lucky your ad campaign will achieve a “CAT 5” status.
I also like the mindset of how people actually get ready for a hurricane. Hope for the best and prepare for the worst, another advertising truism.
“Hurricane” Advertising – Get Swept Up In The Excitement!!
The Republican National Convention isn’t the only show coming to Tampa!
Do you want to grow your business and make it more profitable utilizing online/offline marketing?
Enter this date on your calendar, August 6th, 2012 from 6:00 PM to 9:00 PM (ET)
Greater Tampa Association of Realtors® Auditorium
2918 W Kennedy Ave
Tampa, FL 33609
I am honored to present my success strategies for offline or face to face marketing. With out a doubt, it’s still the most effective form of communication. And it can be fun! It’s time to get out of the office, from behind the screen and get real, up close, in person to make new contacts and stay connected both online and offline.
Mike Mueller Mike Mueller is a former Mortgage Banker, Mortgage Broker turned “Tech Geek” who specializes in Social Media. He is a nationally recognized builder of engaging Custom Facebook Business Pages and WordPress blogs.
Mike writes AreWeConnected.com, a blog dealing with social media and technology. He publishes articles in the San Francisco Examiner and the BusinessWeek Exchange. AreWeConnected is listed in Alltop and ranked by AdAge. He has been interviewed and quoted in articles for BankRate, Scripps, the San Jose Mercury News and others, (including the front page of The Wall Street Journal for writing mortgage related Haikus).
Cyndee Haydon is a straight talking full time Realtor® with Charles Rutenberg Realty, Inc, in Clearwater Florida specializing in the “bluest backyards”. She uses technology especially video to leverage the ability to connect with their ideal clients. They have successfully grown their real estate business 356% over the last 4 years.http://www.sandbarstosunsets.com/
Craig Grant, “The Real Estate Tech Guru”, is one of the TOP Technology and Marketing Instructors around delivering over 100 speaking engagements to over 5000 REALTORS each year. As his motto, “Advanced Real Estate Technology Instruction at a Pre-K Level” states his job is to make the confusing world of technology EASY and FUN for everyone! Craig was the 2011 Chairman of Education & Technology for Florida REALTORS®, Member of their GRI Task Force, member of REEA & a Top Technology & Marketing Consultant for REALTORS®. http://www.reti.ws/Craig_Grant/
Jeremy Blanton is originally from Reading, PA and moved to Myrtle Beach, SC in 1998 after graduating from high school. Shortly after moving to the area, he attended Coastal Carolina University where he graduated in Business Management.
He is excited to help advise you about how to increase your online presence through the use of the various social media platforms. http://www.210consulting.com/about/jeremy-blanton-co-founder/
Lynn Van Meter, is the CEO, Owner of Fiddlehead Marketing Advertising Public Relations, located in Spring Hill, Florida. She holds a Master’s in Business Administration, and a BA in Public Relations. In addition to developing marketing & advertising campaigns for businesses, her niche and passion is face-to-face marketing, spreading the news about businesses by shaking hands and engaging in conversation. www.fiddlehead-mktg.com
What are you doing to enhance your business brand? Your logo, your website, your marketing collateral. Is your brand in keeping with the times? Is it recognizable, descriptive, or memorable?
Is your brand over 10 years old? Is the look of your brand dated? Maybe it’s time to re-brand your business….a business look makeover if you will.
Better to be branded than stranded with a brand that isn’t working for you. Not sure if you need to re-brand?
Direct me to your website, tell me a bit about your business. I will provide you a free brand assessment.
Recently I was conducting a Focus Group on re-branding. During our session, one attendee commented he has stopped going to trade shows. He is using You Tube to promote his products.
Interestingly enough the value of the spoken word is still a very powerful force! Technology gives you the opportunity to really be seen and heard. Of course what you say still has to be relevant, meaningful and believable.
I am curious to learn how many followers of this blog are using You Tube to promote their business. I want to hear about it from you and see it on the “tube” which is really ironic if you really think about it.
If you have a You Tube Video please include the link in your post – if possible.
You either love or despise the green goo that tends to appear on your plate when ordering at your favorite Mexican restaurant.
I happen to love guacamole! It is what makes a fajita fabulous, tacos tasty, or burritos beautiful? Well you get my point. If you love it, it makes your meal much more appealing and just downright yummy!
So what does this really have to do with anything?
Guacamole is not the meal it is the bonus. Like the lemon in your water or the cherry on your sundae – part of the whole.
What’s the guacamole in your business? What’s the added part making you stand out from the rest? Is it your unparalleled customer service? Maybe the freebies you offer to your clients or customers?
Change can be challenging, frustrating and sometimes surprisingly rewarding.
If you don’t allow yourself to stretch beyond what you know – you may never find out who you can become.
Are you willing to take the challenge?
What is one thing about your business you need to change? Is it technical? Or is it personnel? Maybe you need to develop a new marketing approach, perhaps a little unconventional.
What ever you do – don’t just sit there, because the world of business is in constant motion – Stir It Up!
“You cannot hope to build a better world without improving individuals. We must work for our improvement, and at the same time share a general responsiblity for all humanity.” – Marie Curie
Not to diminish the far-reaching needs of individuals around the globe, but what are you doing in your community to make a difference. Is your business, or the business you are employed by giving back? There are obvious tie-ins to many charities that make sense.
Choose a local charity you are passionate about and make a difference. Not only is the publicity you may or may not receive an added perk, but you never know you might be volunteering along side with. Give back, it’s just good business.
What charities are you involved with in your community?
The world is getting smaller. Our ability to communicate to the masses at the push of a button is amazing. Get to know people, because they may know people you know. Conversely, be careful of your words because you never know.
In case you’re bored this holiday weekend, think back to the beginning of a new job or living in a new town, write down the name of the first person you met. Then begin to fill the page with other people you met because of that person – what a spiderweb of people you can end up with! It’s kinda fun and interesting.
If you know me personally, please leave a comment about when you met me.
Because the more people you know, the more people you know.
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