While literally losing your voice is no picnic, it’s happened to me on occasion, figuratively it could spell disaster.
When I talk about VOICE I am drawing from my author perspective. When I’m not working on project for clients I am an aspiring author of children’s literature. The resounding comment from agents, editors and publishers is your VOICE. What makes the way you tell your story uniquely you and does it engage the reader.
The VOICE of your business or your brand is key to your success. It is also critical in the world of consultancy too.
1. Don’t be a flip flop – constantly changing your approach, your methods, your product, to beat or stay ahead of the curve. Adjustments are always necessary but should be well thought out.
2. Consider criticism carefully and objectively
The Voice of your business may not be the Voice of another. Don’t be foolish and reject constructive criticism.
If the VOICE of your business is to offer cutting web design, don’t be out there trying to sell yourself as a wedding planner
DO WHAT YOU LOVE, LOVE WHAT YOU DO!
Eventually you will be discovered for being something your not.
I enjoy wearing lots of hats – both literally and figuratively and I try very hard to stay true to my VOICE for business because it’s what I have worked hard to establish and brand.
(thank goodness hats like these are not needed here in Florida, and flip flops can be the shoe of choice)