You either love or despise the green goo that tends to appear on your plate when ordering at your favorite Mexican restaurant.
I happen to love guacamole! It is what makes a fajita fabulous, tacos tasty, or burritos beautiful? Well you get my point. If you love it, it makes your meal much more appealing and just downright yummy!
So what does this really have to do with anything?
Guacamole is not the meal it is the bonus. Like the lemon in your water or the cherry on your sundae – part of the whole.
What’s the guacamole in your business? What’s the added part making you stand out from the rest? Is it your unparalleled customer service? Maybe the freebies you offer to your clients or customers?
Whatever your guacamole, don’t forget it.